Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques on how to create a landing page and secrets which will help you get into the game.

Use a tracking service, rather than displaying your visitor counter for all to read. Many website landing page still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.

Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme. Click here!

Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion. Read more about landing page builder here.

The best web sites communicate a lot of information in a small amount of words. If you are long-winded, people will easily get bored and find another site that is more concise. Make sure any content is relevant and easy to understand – newspapers use an eighth grade reading level, which is the most common literacy level.

Use custom error pages to make your site more informative. For instance, if you want people to report dead links on your site, either put a server-side script on your 404 page or have a form or email address that visitors can use to report the error. You should have custom pages for 403, 404, and 500 errors, at the very least.

Your site’s files sizes are all affected by things like your graphics, and all of those can affect your site’s loading speed. GIFs and JPGs are your best choice for graphics. Although PNG and MBP files might be the better options for web graphics, they take up way too much disk space. Convert your images to file types that are smaller and easier to manage if you want a guaranteed great user experience.

To help you create good web pages and fix mistakes on your own, learn computer languages. Educating yourself on how a website actually works will help you quickly fix any mistakes. Knowing how to deal with problems on your site will save you time and money, as you will not have to rely on outside help to remedy the situation.

In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!